MARKETING YOUR OPERA AND CLASSICAL MUSIC
BRAND FOR SUCCESS
A LIVE MARKETING TRAINING EXPERIENCE FOR CLASSICAL ARTISTS & C-LEVEL PROFESSIONALS
(San Francisco) - Allen Plummer, the host of the Head, Heart and Hustle "podcast for creatives," contacted me this spring to gauge my interest in discussing #Operatawk, as well as the creative journey behind my social media and brand consulting work. A Philadelphia-based, digital marketing strategist, Plummer and I were already connected via Twitter, so I was happy to accept his kind invitation; we reconnected in May 2017 to record our conversation via telephone. Allen made the entire process a joy, our discussion covered why every opera singer is a brand, the "why" behind #Operatawk on Periscope, BrandStoryNow marketing trainings, why Twitter and Periscope are still social media secret weapons, work/life balance, career evolution, and how I define creative success right now. Excited to announce that our podcast is now live and I couldn't be more thrilled. It's a quick 36 minutes, and I welcome your comments! *LISTEN HERE*
Our podcast is also available via iTunes and Radio Public!
Excerpted from HeadHeartandHustle.com:
"'Every opera singer is a brand.' - James Mowdy | In this episode, I interview James Mowdy, a brand consultant and creative analytic who helps opera singers build their own brands in the 21st Century. James not only helps professional creatives learn storytelling and social media skills to build awareness, but he runs #Operatawk, a live-streaming Q&A show about opera on Periscope. Given his unique approach to creativity and ability to merge brand consulting with the performing arts, James was a great fit for the podcast. If you’d like to learn more about how you can build your brand as an artist, this is the episode for you!"
"Anyone with a side hustle or creative outlet can feel isolated from friends, family, and others around them who just don’t get their passion. That’s why Head Heart and Hustle exists – to help you feel motivated, to learn, and to get a pick-me-up of creative energy from other people like you. In every episode, we interview a creative individual who doesn’t just pretend to be creative. They’ve rolled up their sleeves and are producing great things because they need to; they know that being creative is part of who they are."
Again, an honor to join the Head Heart & Hustle stable of creatives, be sure to check out their full podcast catalogue here. Connect with Allen on LinkedIn, as well as Twitter. Thanks for listening! 🎧😃 JM
BrandStoryNow is a marketing training experience for opera and classical music artists and C-level professionals. Presented by James Mowdy, founder of BSPOKE LLC, with guest collaborators and presenters.