MARKETING YOUR OPERA AND CLASSICAL MUSIC
BRAND FOR SUCCESS
A LIVE MARKETING TRAINING EXPERIENCE FOR CLASSICAL ARTISTS & C-LEVEL PROFESSIONALS
(Santa Fe, NM) We always expect opening night at Santa Fe Opera to be spectacular - a beautiful evening sky, happy people, a buzz in the air, seeing opera friends from seasons past and present. But this season opening of "Die Fledermaus" was different from the moment the orchestra starting playing our National Anthem. Whether it was MAGA or RESIST, we all felt deeply, the eyes of many, including mine, filled with tears.
#sfoFledermaus was presented in English, which completely worked - a huge win for those unaccustomed to opera (hello, visiting dignitaries). This gorgeous Ned Canty-directed production is the perfect gateway to more traditional repertory looking like a million bucks onstage (thanks to scenic designer Allen Moyer, costume designers Zack Brown/Christianne Myers, & lighting designer Duane Schuler), with Maestro Nicholas Carter expertly driving his orchestra. In case you don't know already, this operetta plays like a clever Broadway comedy, so if considering SFO this summer, especially if you have kids, look no further.
Most of the action centers around Rosalinda (Devon Guthrie), a bored/suspicious wife, her once upon a time beau & intentionally hilarious aria belter Alfred (Dimitri Pittas), Rosalinda's maid Adele (Jane Archibald), Rosalinda's husband, Gabriel Von Eisenstein (Kurt Streit) & a wonderfully wicked Dr Falke, played to the hilt by Joshua Hopkins. Thrilled to see soprano & friend Adelaide Boedecker on stage as Ida, Adele's party girl sister with 'wow' vocal skill, comic timing & the ability to make it all look easy (when it certainly isn't).
Let's talk about Kevin Burdette. Heck to the Yeah. Kevin is Frosch, the inept jailer to David Govertsen's Frank, his prison warden boss (who's also a delight). Kevin doesn't sing much, but his brilliant word play, timing, physical comedy & onstage agility recalls Tim Conway in his The Carol Burnett Show prime.
Star mezzo-soprano Susan Graham's Prince Orlovsky is luxe casting and a LOL joy; she's also delightfully gender fluid and ends up with a fun love match who doesn't sing much (hint, hint). Seán Curran Company choreography and dancers ruled our Russian party pad & jail, incredible talent and innovation. #OnlyAtSFO, my friends. JM
Original version published July 8, 2017 on Instagram.
BrandStoryNow is a marketing training experience for opera and classical music artists and C-level professionals. Presented by James Mowdy, founder of BSPOKE LLC, with guest collaborators and presenters.