MARKETING YOUR OPERA AND CLASSICAL MUSIC
BRAND FOR SUCCESS
A LIVE MARKETING TRAINING EXPERIENCE FOR CLASSICAL ARTISTS & C-LEVEL PROFESSIONALS
(San Francisco) - BrandStoryNow reached new heights this month, launching a second live marketing training event at the San Francisco Conservatory of Music, as well as presenting a retooled for the C-suite experience for residents of The Harrison SF, a high-rise community in San Francisco's SOMA.
Beginning at the conservatory on March 5th, it was exciting to introduce the classical artist's most important KPIs across website, social media and real life, and how all of these elements work together when formulating individual strategies for marketing success. We also went deep on building brand identity and why emotional connection matters. Lovely to meet several first-time attendees, including professional opera singers soprano Cabiria Jacobsen, tenor Kirk Dougherty, and baritone Adrian Rosales - all or whom performed in Opera San Jose's west coast premiere of Kevin Puts' "Silent Night". Our classroom-sized group enjoyed a fun and insightful running dialogue as we moved through the training. Bravi to us, with sincere thanks to SFCM's Seth Ducey and his events team.
Ten days later, I found myself looking down at the Bay Bridge from the 49th floor of The Harrison San Francisco. Opened in 2016, and featuring signature Ken Fulk interior design, #TheHarrisonSF is a luxury high-rise tower located just north of the Bay Bridge, making it a new yet instantly recognizable part of the San Francisco skyline. Luxury Attaché's Aaron Hughes was the driving force who brought BrandStoryNow to The Harrison SF, as part of his larger personal brand event for the community; Luxury Attaché provides exclusive concierge services around the world. With epicurean treats by Ladies Who Lunch Catering and the one-of-kind ambiance of the 'Harry's Room' clubhouse, guests had the opportunity to have their head shots done by Godoy Shots Photography before my discussion of personal brand and brand identity for the C-suite and beyond. After touching on digital marketing KPIs, it was great fun sharing storytelling case studies for Gary Vee, Kara Swisher, a certain ride-share CEO and his competition, Akshay Oberai and Niki Leondakis. Our best Q&A takeaways included the sharing of Instagram Stories secrets, how to blow up Snapchat, and the power + velocity of Periscope and FacebookLive video. My sincere thanks to the delightful and engaging residents of The Harrison San Francisco, and to Aaron, Brittany and the entire Luxury Attaché team.
Upcoming BrandStoryNow live marketing experiences are in planning, we look forward to announcing these events as they are confirmed in the coming weeks. Happy Spring!
BrandStoryNow is a marketing training experience for opera and classical music artists and C-level professionals. Presented by James Mowdy, founder of BSPOKE LLC, with guest collaborators and presenters.