BRAND FOR SUCCESS
THE HOW-TO BRAND ACTIVATION TRAINING EXPERIENCE FOR
PROFESSIONALS, FOUNDERS, STARTUPS AND SMALL BUSINESS OWNERS
PROFESSIONALS, FOUNDERS, STARTUPS AND SMALL BUSINESS OWNERS
(San Francisco) - Allen Plummer, the host of the Head, Heart and Hustle "podcast for creatives," contacted me this spring to gauge my interest in discussing #Operatawk, as well as the creative journey behind my social media and brand consulting work. A Philadelphia-based, digital marketing strategist, Plummer and I were already connected via Twitter, so I was happy to accept his kind invitation; we reconnected in May 2017 to record our conversation via telephone. Allen made the entire process a joy, our discussion covered why every opera singer is a brand, the "why" behind #Operatawk on Periscope, BrandStoryNow marketing trainings, why Twitter and Periscope are still social media secret weapons, work/life balance, career evolution, and how I define creative success right now. Excited to announce that our podcast is now live and I couldn't be more thrilled. It's a quick 36 minutes, and I welcome your comments! *LISTEN HERE*
Our podcast is also available via iTunes and Radio Public!
Excerpted from HeadHeartandHustle.com:
"'Every opera singer is a brand.' - James Mowdy | In this episode, I interview James Mowdy, a brand consultant and creative analytic who helps opera singers build their own brands in the 21st Century. James not only helps professional creatives learn storytelling and social media skills to build awareness, but he runs #Operatawk, a live-streaming Q&A show about opera on Periscope. Given his unique approach to creativity and ability to merge brand consulting with the performing arts, James was a great fit for the podcast. If you’d like to learn more about how you can build your brand as an artist, this is the episode for you!"
"Anyone with a side hustle or creative outlet can feel isolated from friends, family, and others around them who just don’t get their passion. That’s why Head Heart and Hustle exists – to help you feel motivated, to learn, and to get a pick-me-up of creative energy from other people like you. In every episode, we interview a creative individual who doesn’t just pretend to be creative. They’ve rolled up their sleeves and are producing great things because they need to; they know that being creative is part of who they are."
Again, an honor to join the Head Heart & Hustle stable of creatives, be sure to check out their full podcast catalogue here. Connect with Allen on LinkedIn, as well as Twitter. Thanks for listening! 🎧😃 JM
(San Francisco, CA) - #Operatawk, a live storytelling project, returns to Periscope and Twitter this fall, launching a second season of organic conversation with opera professionals. Select #Operatawk conversations are now live on YouTube and BrandStoryNow, with future, live conversations launching later this month.
#Operatawk began in 2016 while attending Santa Fe Opera’s 60th anniversary season; my first broadcast shared positive, personal thoughts on productions seen that week. I quickly realized that a monologue driven by my opera POV probably was a good start but not my Periscope destination. After that first chat, #Operatawk evolved into a loosely outlined conversation with individuals working somewhere in the opera universe. Then as now, “opera professional” includes everyone onstage or in the pit performing, as well as members of the various opera armies who make a production, season, or company possible. Concerning those first few #Operatawk conversations, my sincere thanks to mezzo-soprano Diana Tash, soprano Kelli Butler, tenor Jonathan Blalock, and Lieder Alive!'s Cristin O'Keeffe. All remain generous, engaging, delightful, and critically important #Opertawk partners. Video highlights from these conversations will also be launched in October.
The following #Operatawks were originally broadcast live via Periscope and Twitter from WeWork Transbay in San Francisco (535 Mission Street). Click hyperlinks to watch now via YouTube.
#Operatawk | 5 with Opera Critic Paul Selar, September 23, 2016.
It was a great pleasure to chat with Twitter’s @OperaChaser aka Paul Selar. A once-upon-a-time architect who changed careers to pursue opera criticism, Paul is lucky enough to experience 80+ operas a year at some of the world's greatest houses. Paul and I discussed the genesis and day-to-day of his career, his ongoing training, and how we met on Twitter and then in real-life. Follow Paul on Twitter at @OperaChaser and visit the Operachaser blog here.
#Operatawk | 6 with Vocal Pedagogue Heidi Moss, November 1, 2016.
Science really is fun! A pleasure to discuss the physics, physiology & psychology of singing, Heidi's career in science, her life and career experience with Bell's Palsy, and San Francisco Conservatory of Music voice faculty work with adults and children. Fun Fact: Heidi's helped Googlers to sing! Follow @heidi_moss on Twitter and visit HeidiMoss.org.
#Operatawk | 7 with Scenic & Costume Designer Daniel Harvey, February 7, 2017.
Newly arrived in San Francisco from Melbourne, Australia, Scenic and Costume Designer Daniel Harvey shared his international body of work and creative process, discussing selections from his portfolio, including productions with Melbourne Opera, as well as those in collaboration with designers Leslie Travers, Tobias Hoheisel, and Christopher Oram. Daniel works, designs and collaborates in the Bay Area with San Francisco's Intersection for the Arts and Opera Parallèle. Connect with Daniel on LinkedIn and visit his website for a full bio, CV and portfolio.
Please look for #Operatawk alerts via @jamesjetsoften on Twitter. We look forward to showcasing more unique, authentic, and organic storytelling from the professionals who power opera in the Bay Area and beyond. JM
BrandStoryNow is a marketing training experience for classical artists and the C-Suite. Presented by James Mowdy, founder of BSPOKE LLC, with guest collaborators and presenters. BrandStoryNow empowers The Small Business of You through strategic brand storytelling and marketing ROI.
BrandStoryNow is the how-to marketing training experience for professionals, founders, and small business owners. BrandStoryNow helps startups and small businesses establish unique brand identity, compelling storytelling, and winning brand strategy with return. Presented by James Mowdy, founder of BSPOKE LLC, with guest collaborators and presenters. The BrandStoryNow webinar launches in Fall 2018.