BrandStoryNow works with classical artists across three (3) areas of specialization:
- LIVE MARKETING TRAINING EXPERIENCE Tailored for classical artists and organizations, this deep-dive yet digestible and interactive training evolved from founder James Mowdy's work with The Santa Fe Opera. BrandStoryNow's philosophy is simple: classical artists, like small businesses, are brands; like a brick and mortar business or a startup, they must establish unique brand identity, compelling brand storytelling, and a winning marketing strategy with return.
- #OPERATAWK A live storytelling project powered by the professionals who make opera possible in the Bay Area and beyond. Returning to Periscope and Twitter this fall, Operatawk launches its second season of organic conversation with opera professionals. Select conversations now live on YouTube and BrandStoryNow.com, with future, live conversations planned through Spring 2018. Contact us if you or your organization would like to collaborate on live, organic conversation via Periscope!
- CONSULTING James Mowdy founded BSPOKE in 2011. His clients and colleagues have called him a “consummate brand activation expert” and “creative analytic” who delivers “real-world results.” James provides comprehensive brand development and small business solutions through tailored brand storytelling, integrated social media strategy, content marketing, real-world engagement, training and consulting for startup, SMB, arts, and non-profit clients across the USA. James’ Twitter and Periscope insights were featured in PR Daily (November 2015), and as a speaker at PR News' San Francisco 2016 Conference (#Social16), #DigitalShift16, #PMGCONF, and The City Club of San Francisco, respectively. In addition to The University of California San Francisco, James' clients include The British American Business Council of Northern California, Panasonic R&D, and The Santa Fe Opera.